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Your first steps
With Creator Tools, you can make the first steps needed to improve your content and overall visibility on social media. Watch this quick breakdown where one of our founders takes your through our free resource.
Viral Hooks
Every single social media platform is a business, so their goal is to make money.The way they profit is by selling advertising space to other businesses.That’s why they only have one goal which is to keep people on them for as long as possible.Videos that achieve a long watch time get pushed by the algorithm because of this.
Understanding why somebody would stay on your content is crucial to your personal brand's success. As your content relates strongly to you and your personality, identifying your audience's WHY is essential.The average attention span of someone scrolling on social media is now less than 3 seconds. Given the effortless option to scroll away, capturing and maintaining your audience's interest from the outset is critical.We can achieve this through several methods, each designed to immediately engage and intrigue viewers. (Click the bold titles to see examples)
Auditory Hooks
Spoken Sentences
Start your content with a compelling spoken sentence that promises value, poses a provocative question, or presents a relatable problem. This vocal introduction should be clear, concise, and powerful enough to make viewers want to stop scrolling and listen.
Unique Sounds
Incorporate an unexpected or distinctive sound right at the beginning. This could be a memorable piece of music, an unusual effect, or an attention-grabbing noise that piques curiosity.
Visual Hooks
Pattern Interrupt
Utilize visuals that stand out or break the monotony of the usual scroll. This could be through dynamic movements, striking colors, unexpected shifts in the visual scene, or anything that visually deviates from the norm. The goal is to disrupt the viewer's scrolling pattern and draw their focus to your content.
Emotional Engagement
Immediate realteability
Craft your message or visual story in a way that viewers can instantly relate to. This could be through expressing a common feeling, highlighting a universal experience, or sharing a moment that many find emotionally resonant.
Suprise and Delight
Incorporate elements of surprise or delight early in your content. This could be a humorous twist, a heart-warming moment, or an astonishing fact. Surprising content can create memorable experiences for your audience, making them more likely to engage and share.
Content formats
| Style | Example | Pro's | Con's | |
|---|---|---|---|---|
| Strongly Animated | Example | Perfect for visual learners and is very unique. | Requires strong skills in After Effects and often has a slow production rate. | |
| Engaging | Example | Good at keeping people on the video and shows a professional quality. | Requires good editing skills, a stock of b-roll, and a strong hook as if no pattern interrupt is used, people will keep scrolling. | |
| Raw and Authentic | Example | Easy to make and requires almost no editing skills. Extremely powerful for high-volume accounts. | Good tonality, body language, and speech skills are required to see the best results. Also needs to be very value-driven. | |
| Cropped | Example | Great pattern interrupt and works very well for motivational videos. Will most likely be overused by the end of 2024. | Can’t be made directly on Instagram (use CapCut, AE, or Davinci). A trending or unique sound is often required for it to perform the best. | |
| Podcast | Example | Can be done even if the podcast doesn’t exist. Simply shift your body to not look at the camera and have a mic visible in frame. | A high-quality setup is needed to get the best results possible and best results come from a popular podcast as people recognize backgrounds. | |
| Voiceless | Example | Can be massed produced quickly and posted on multiple accounts to maximize views. | Very overused and only performs on motivational pages with quick transitions between the b-roll. | |
| Whiteboard | Example | Great for visual learners and often has very high-retention. Also performs well on multiple platforms compared to other content. | Requires some decent drawing skills and able to get your point across in 90-seconds or less. Good speech skills required. | |
| MEME | Example | Suitable for all short-form platforms and gets very high-engagement. | Often no actions taken to the profile, meaning no followers gained. Dopamine driven audience → low purchasing power. | |
| Lifestyle | Example | Great for social proof and building trust with your audience. | You actually need to have this lifestyle. Reposting others content never works in the long-term. | |
| Behind the Scenes | Example | A good way to build a relationship with your audience and establish credibility in your industry. | An additional person is not required but it adds strongly to the credibility aspect. |
SEO for social media
SMSO - Social media search optimization
SMSO refers to the process of optimizing your content and profiles on social media platforms to increase visibility and engagement. This involves using relevant keywords, hashtags, and strategies to ensure your content appears prominently in platform search results and feeds, thereby enhancing your reach and interaction with the target audience.
Captions
Most content creators ignore their captions/descriptions and neglect all titles for videos. SEO plays a pivotal role when it comes to social media success, as it gives the necessary information to these platforms so they know who you’re trying to reach and what topic you’re covering.
Imagine the algorithm as a highway, and your content as a vehicle navigating this highway. To reach your target audience, your content must take the correct exit. Without proper keyword optimization, it's like missing the right turnoff, leading you away from your intended destination.
However, with effective SEO strategies in place, it's as if all the road signs are lit up, guiding your content along the right path to successfully reach your desired audience.
We’ve outlined the simple system that any content creator can use to properly reach their desired audience.
Imagine the algorithm as a highway, and your content as a vehicle navigating this highway. To reach your target audience, your content must take the correct exit. Without proper keyword optimization, it's like missing the right turnoff, leading you away from your intended destination.
However, with effective SEO strategies in place, it's as if all the road signs are lit up, guiding your content along the right path to successfully reach your desired audience.
We’ve outlined the simple system that any content creator can use to properly reach their desired audience.
Streamlined Processes
The top 1% of content creators do not sit down every day and record again and again. They have a system that allows them to spend their time efficiently without stressing on what they’re going to post.
Having proven systems allow them to streamline all processes such as ideation, scripting, editing, and manage their multiple accounts across different platforms.
The secret to growth lies in different areas, as you know creating valuable and engaging content is essential but being consistent and showing up daily is essential.
Don’t feel overwhelmed just because we have something to do everyday, we aren’t spending more than 6-7 hours per week on real high-quality content. Here’s what a structured week could look like for you:
Having proven systems allow them to streamline all processes such as ideation, scripting, editing, and manage their multiple accounts across different platforms.
The secret to growth lies in different areas, as you know creating valuable and engaging content is essential but being consistent and showing up daily is essential.
Don’t feel overwhelmed just because we have something to do everyday, we aren’t spending more than 6-7 hours per week on real high-quality content. Here’s what a structured week could look like for you:
| Monday | Tuesday | Wednesday | Thrusday | Firday | Saturday | Sunday |
|---|---|---|---|---|---|---|
| Ideation | Ideation | Scripting | Scripting | Recording | Editing | Editing |
The 4 Key Steps
1 Ideation
Knowing what to post is often a challenge for content creators, after having made 30, 50, or even 100 videos on different topics, it can be difficult to know what to talk about next.
Ideation requires creativity and we recommend having a notepad or your phone ready to be able to write down any ideas you might have in your day-to-day life.
Even though being creative is a key part and is a great thing to have, unfortunately it’s not something we can just turn on and get it right every time. It’s also tricky to create something new and get it to work. This is why we’ve laid out a system to identify winning pieces of content and repurpose them for ourselves.
(No, it’s not stealing)
Identify a competitor and filter through their top performing pieces of content
Write out the following of their top 5 videos:
- Title
- Hook
- Value shared
- CTA
- General setting (lighting, body language, tonality, etc)
Identify potential trends in their content to highlight key performance points
Improve value shared and go a step further on the information shared
Continue this flywheel effect on constant refinement and identification
Ideation requires creativity and we recommend having a notepad or your phone ready to be able to write down any ideas you might have in your day-to-day life.
Even though being creative is a key part and is a great thing to have, unfortunately it’s not something we can just turn on and get it right every time. It’s also tricky to create something new and get it to work. This is why we’ve laid out a system to identify winning pieces of content and repurpose them for ourselves.
(No, it’s not stealing)
Identify a competitor and filter through their top performing pieces of content
Write out the following of their top 5 videos:
- Title
- Hook
- Value shared
- CTA
- General setting (lighting, body language, tonality, etc)
Identify potential trends in their content to highlight key performance points
Improve value shared and go a step further on the information shared
Continue this flywheel effect on constant refinement and identification
2 Scripting
We've prepared the FWDF framework for you in our full access document, click here to get access.
It’s created as an authenticity script to build a strong relation with your audience. There are many other frameworks essential to growth, here is one for you to use:
As you grow in your own niche and develop your personal brand, it’s important to test and discover what works for you. Frameworks are merely here to guide you on already proven methods.
Remember, there is no point in forcing yourself to write when you know the quality will be diminished, it’s important to find the balance that works for YOU.
It’s created as an authenticity script to build a strong relation with your audience. There are many other frameworks essential to growth, here is one for you to use:
As you grow in your own niche and develop your personal brand, it’s important to test and discover what works for you. Frameworks are merely here to guide you on already proven methods.
Remember, there is no point in forcing yourself to write when you know the quality will be diminished, it’s important to find the balance that works for YOU.
3 Recording
This step is always best to be done in batch, set aside multiple hours where you are uninterrupted and comfortable. It is important for you to be engaging and as attractive as possible in your content.
If you’re tired, sick, irritated, it is not going to be quality content.Setting aside a single morning, afternoon, or evening in the week should be enough to record 7-days worth of content. If you’re taking longer than that, identify what step is taking the most amount of time.
- Is it the set up of all the lights and camera equipment?
- Does it take you time to get into the flow state of talking to the camera?
- Are you being interrupted or getting distracted?
Whatever is taking your focus away on purely recording the content, find out the issue and try to solve it, most issues get solved through experience but still identify and solve any potential road-blocks you encounter.
If you’re tired, sick, irritated, it is not going to be quality content.Setting aside a single morning, afternoon, or evening in the week should be enough to record 7-days worth of content. If you’re taking longer than that, identify what step is taking the most amount of time.
- Is it the set up of all the lights and camera equipment?
- Does it take you time to get into the flow state of talking to the camera?
- Are you being interrupted or getting distracted?
Whatever is taking your focus away on purely recording the content, find out the issue and try to solve it, most issues get solved through experience but still identify and solve any potential road-blocks you encounter.
4 Editing
Editing is often the most time consuming process for the production of a single video. This is why we always recommend (if possible) to hire an editor. Check out https://ytjobs.co/ for high-quality editors while being cheap enough for a long-term hire.
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"No matter how much money you have, you can't buy more time. Time management is the single most important skill you can cultivate to succeed in business."
Bill Gates
Microsoft
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