What is the short video feature on LinkedIn?

What is the Short Video Feature on LinkedIn?

LinkedIn has always stood out from other social media platforms through its professionalism and unique opportunities. With the possibility to grow your network, attend events, and much more, LinkedIn remains an essential tool in any professional’s arsenal.

One of its latest innovations is the short video feature, designed to boost engagement and provide a fresh way for users to share and consume content. This presents big opportunities for anybody who is prepared for it.

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Understanding the Short Video Feature

What is the short-form feature?

Similar to TikTok, Instagram, and YouTube Shorts, the LinkedIn video feature will allow users to create vertical videos that are typically 30 seconds to 1 minute long. These can range from brands promoting their latest product or service to independent professionals educating their audience on a certain subject.

Why LinkedIn introduced short videos

With the popularity of short-form video content on platforms like TikTok, Instagram, and YouTube Shorts, LinkedIn recognized the need to incorporate a similar feature. The goal is to facilitate more dynamic interactions and enable users to convey messages quickly and effectively.

Comparison with other platforms

While TikTok, Instagram, and YouTube focus primarily on entertainment and storytelling, LinkedIn’s videos will be geared towards professional content which will have a more serious tone behind it.

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Benefits of the Short Video Feature

Enhanced engagement

Short-form content is now the most common way to consume content on social media. With videos being recommended by the algorithm to fit the user’s interests, any audience can stay hooked for hours at a time and find a creator or brand that they can relate to and resonate with. These videos offer a quick and engaging way to convey information, leading to higher engagement rates compared to text or static images.

Improved brand visibility

For businesses and brands, short videos can significantly enhance visibility and uniquely connect to their target audience. They allow companies to highlight their products, services, and culture in a way that resonates with their audience, leading to stronger connections and more brand loyalty.

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Best Practices for Using Short Videos

• Keep your content relevant to your audience.
• Be authentic and personable.
• Use a strong hook in the first few seconds to capture attention.
• Aim for 30 seconds to 1 minute in length.

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Conclusion

Microsoft-owned LinkedIn says videos are becoming one of its users’ desired formats for learning from professionals and experts, which is why it’s testing a new way for users to discover relevant videos. The feature is in early testing, so most people won’t have access to it just yet.

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